ANALYSIS OF YOUR PRESENCE

Where does your communication really stand?

Communications departments are under sustained pressure. Issues are becoming ever more complex, stakeholder expectations are rising—and yet, there is often simply not enough time, and there are even fewer resources, for a systematic review of communicative performance.

The advent of AI in the corporate world is further accelerating this dynamic: Information is generated faster, narratives are shifting with greater speed, and the expectation of real-time responses is rising. This makes it all the more important to have a compact, external analysis that reliably classifies current impact and future priorities.

Reliable insights instead of vague assumptions

This is precisely where our analysis of your communication presence (corporate, brand, product, social media, and/or personal brand) comes in.

Our potential analysis bridges the gap between costly communication audits and purely gut decisions: a clearly defined outside perspective that delivers reliable insights within a few days of commissioning.
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Impact, opportunities, and risks. We provide the clarity our clients need.

Impact potential analysis

WHAT WE OFFER

Recognize impact. Develop your potential.

Our Corporate Communications Audit combines systematic research, AI-powered evaluation, and an in-depth assessment by experienced consultants – and it all comes together in concrete next steps for your company. AI helps us identify patterns and anomalies with greater speed and efficiency—the evaluation, assessments, and recommendations remain entirely in human hands.

Our focus in this process is not on individual tools or individual metrics, but on the question of how your communication is perceived externally - and how it can be strategically developed further.

  • External view of communication strategy, topics, and channels
  • Assessment of outside perceptions and communicative impact
  • Identification of strengths, weaknesses, and breaking points
  • Recommendation of two to three prioritized next steps

Our audit takes more than data points into account – it is an expert assessment by experienced consultants.

IN YOUR HANDS

Results that enable decision-making.

At the end of our audit, you receive a clear, easily-to-read result that serves as a basis for further projects or targeted decisions.

  • A well-founded assessment of your communication situation
  • A classification of opportunities and risks
  • Clearly prioritized areas of action with concrete next steps
  • A results session with the relevant decision-makers
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HERE IS HOW IT WORKS

A clear process start to finish.

Our path leads from a targeted analysis to focused recommendations.

Step 01

Focus.

Together, we define the framework of the audit: Which topics, channels, and questions are in focus for you?

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Step 02

External analysis.

We analyze relevant content, communication channels, and other relevant data points from an external perspective and build a reliable overview.

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Step 03

Strategic classification.

The findings are evaluated, prioritised, and placed in the appropriate context. Our experts discuss the results and make recommendations.

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Potential analysis Stefan Watzinger Esther Ritthoff

TYPICAL POINTS OF FOCUS

Looking at what is relevant - for you.

The Corporate Communications Potential Audit can either provide an overview of all external communications – or we set priorities, so that we can on the topics or channels that matter the most to your brand and reputation.

The specific scope of the audit is determined jointly at the beginning.

  • Key Topics and Issues (e.g., sustainability, transformation)
  • Channel Audits for Website, Newsroom and Owned Media
  • CEO and Leadership Communication
  • Employer Branding
  • Crisis Issues (e.g., site closure, reputation issues)
  • Comparative Analysis (with a view of competitors)
  • Stakeholder Analysis

WHEN DOES OUR AUDIT BECOME RELEVANT?

Our Audit offers guidance in turbulent times.

The offer is particularly useful when orientation and prioritization are required—for example:

  • In the event of strategic realignments or transformations
  • Before repositioning or launches with high external impact
  • In the event of perceived reputational risks
  • Following a change in communications management
  • When decisions need to be made but there is no solid basis for them
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Individually focused: from issues and channels to leadership, crisis, and competition.

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If you need an informed perspective from the outside and would like to develop clear priorities for your corporate communications – let's get in touch!

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