This data privacy policy informs you about the nature, scope, and purpose of processing personal data (hereinafter referred to as "Data") within our online services and related websites, features, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "Online Services"). Regarding the terminology used, such as "Processing" or "Controller," we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
impact Agentur für Kommunikation GmbH
Holzhausenstraße 73
60322 Frankfurt am Main
E-mail address: agentur@impact.ag
Managing Directors: Esther Ritthoff, Stefan Watzinger
Link to legal notice: https://impact.ag/impressum/
Please contact our data protection officer, Harald Bücker, if you have any questions about data protection on our websites.
E-mail: datenschutz@impact.ag
Visitors and users of the online services (hereinafter, we will collectively refer to the data subjects as "Users").
"Personal data" means any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually any handling of data.
The "Controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
In accordance with Art. 13 GDPR, we inform you of the legal bases for our data processing. Unless the legal basis is stated in the data privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as answer inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
If, as part of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, is necessary for the performance of the contract pursuant to Art. 6 para. 1 lit. b GDPR), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we commission third parties with the processing of data on the basis of a so-called "data processing agreement", this is done on the basis of Art. 28 GDPR.
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs within the scope of using third-party services or disclosing or transferring data to third parties, this only takes place if it is necessary for the fulfillment of our (pre-)contractual obligations, based on your consent, due to a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 et seq. GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
You have the right to revoke granted consents pursuant to Art. 7 para. 3 GDPR with effect for the future.
You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can be made in particular against processing for direct marketing purposes.
"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, the contents of a shopping cart in an online shop or a login status, for example, can be stored. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent". For example, the login status can be stored if users visit it after several days. The interests of users, which are used for reach measurement or marketing purposes, can also be stored in such a cookie. "Third-party cookies" are cookies that are offered by providers other than the controller who operates the online offer (otherwise, if they are only its cookies, this is referred to as "first-party cookies").
Cookie overview: We are currently not using any cookies.
We may use temporary and permanent cookies and provide information about this in our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer may be used.
The data processed by us will be deleted or restricted in its processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal storage obligations to prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
According to legal requirements in Germany, storage is carried out in particular for 6 years in accordance with § 257 Para. 1 HGB (German Commercial Code) (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 Para. 1 AO (German Tax Code) (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offer.
Our hosting provider is ALL-INKL.COM – Neue Medien Münnich – Hauptstraße 68 – 02742 Friedersdorf
We, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in the efficient and secure provision of this online offer in accordance with Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of order processing agreement).
We, or our hosting provider, collect data on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's details are processed in accordance with Art. 6 Para. 1 lit. b) GDPR for processing the contact request and its handling. The user's details can be stored in a customer relationship management system (“CRM system”) or comparable request organization.
We delete the requests if they are no longer required. We review the necessity every two years; Furthermore, the statutory archiving obligations apply.
When users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. This is done for our security in case someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be held liable for the comment or post and are therefore interested in the identity of the author.
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the analysis tool Matomo, an open source, self-hosted software to collect anonymous usage data for this website.
The data on visitor behavior is collected in order to identify potential problems such as unfound pages, search engine problems or unpopular pages. Once the data (number of visitors who see error pages or only one page, etc.) is processed, Matomo generates reports for the website operators so that they can react to them. (Layout changes, new content, etc.)
You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.
Matomo processes the following data:
Functions of the Weglot translation service are integrated on this website. The provider is Weglot SAS, 138, rue Pierre Joigneaux in Bois-Colombes 92270 France. Weglot is loaded when the website is accessed, so that you can change the language to one other than German via the language icon in the header of the website. This allows a direct connection to be established between your browser and the Weglot server when you visit this website. Weglot thereby receives the information that you have visited this website with your IP address.
The data is stored and analyzed on the basis of Art. 6 Para. 1 lit. f GDPR. Corresponding consent is requested via the cookie and data protection settings of the website. Processing then takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; consent can be revoked at any time via the data protection settings at the bottom of each subpage. Further information on this can be found in Weglot's privacy policy: https://weglot.com/privacy/.
Firewall and security and error detection functions to detect and prevent unauthorized access attempts and technical vulnerabilities that could enable such access. For these purposes, cookies and similar storage methods required for this purpose can be used and security protocols can be created during the check and, in particular, in the event of unauthorized access. In this context, the IP addresses of users, a user identification number and their activities, including the time of access, are processed and stored, as well as compared with the data provided by the provider of the firewall and security function and transmitted to them;
Service provider: Sucuri LLC., Parent company: GoDaddy Media Temple, Inc. d/b/a Sucuri, 6060 Center Dr. Suite 500, Los Angeles CA 90045, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Privacy policy: https://sucuri.net/privacy.
We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. These are: @impact.agentur on Instagram and @impact.agentur on Facebook.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users, because, for example, the enforcement of users' rights could be made more difficult. With regard to US providers that are certified under the Privacy Shield, we would like to point out that they are committed to complying with EU data protection standards.
Furthermore, the data of users is generally processed for market research and advertising purposes. For example, user profiles can be created based on the usage behavior and resulting interests of users. The usage profiles can in turn be used to, for example, place advertisements within and outside the platforms that are likely to correspond to the interests of users. For these purposes, cookies are generally stored on the computers of users, in which the usage behavior and the interests of users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).
The processing of users' personal data is based on our legitimate interests in providing users with effective information and communication in accordance with Art. 6 Para. 1 lit. f GDPR. If users are asked by the respective platform providers for their consent to the data processing described above, the legal basis for the processing is Art. 6 Para. 1 lit. a, Art. 7 GDPR.
For a detailed description of the respective processing operations and the opt-out options, please refer to the information provided by the providers linked below.
Also in the case of requests for information and the assertion of user rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you can contact us.
Within our online offer, we make use of content or service offers from third-party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information on the browser and operating system, referring web pages, visiting time and other information on the use of our online offer, as well as be linked to such information from other sources.
At impact.ag, we use Shariff for social sharing buttons to protect your privacy. Unlike conventional social media buttons, Shariff prevents the automatic transfer of user data to the respective social networks. Contact between the social network and the visitor is only established when the user actively clicks on a Shariff button. More information about Shariff