Our goal was to stage Nexaro in a way that would attract attention in the context of CMS and to generate visibility for the Wuppertal-based technology startup.
We provided communications support for Nexaro's appearance at CMS 2023, the leading international trade fair for cleaning and hygiene.
In collaboration with the experts at Nexaro, we staged the company's revolutionary cobotic solution in a way that attracted attention and, together with them, inspired journalists and (potential) customers on site and digitally. To this end, we produced "live" content pieces on site at the trade fair and played them out on LinkedIn and the Nexaro website. In addition, we specifically invited trade journalists to the booth and provided communications support for the editorial appointments.