In addition to the bofrost* employee magazine, we introduced a new advisory board medium in 2009 with the moving image format “bofrost*TV” in order to communicate directly with employees. The monthly news broadcasts were initially sent to all locations on DVD and were also made available online from 2013 – the original version of bofrost*we was born! In addition to the regular TV broadcasts, we were now also able to use the platform to publish weekly articles with news from the company. Employees could have a direct say via a comment function. In the meantime, around half of the German bofrost* sales drivers use our information and dialogue service on bofrost*we and there is a separate management area.
Through our activation channels, we have succeeded in developing a digital platform in blog style since 2014 as a direct communication channel to the sales staff. The most important channels for activation are:
In terms of content, the platform is regularly updated with relevant and sometimes exclusive information, prepared in suitable formats.
Among other things, you will find:
The measures implemented have successfully achieved a monthly reach of up to 16,000 unique visits on the German site. The dialogue options (comments, likes/dislikes) are being used more and more frequently, especially by employees and managers. This is also increasingly happening independently.