We are celebrating the comeback of art and culture after the Corona pandemic!
The aim of the Bavarian Ministry of Culture's Bayern spielt! initiative was to create visibility and awareness for the importance of art and culture through events in public spaces. Our task was to establish the landing page bayernspielt.info as a central activation platform for cultural workers, organizers and concert visitors.
We provided media and film coverage of the main events and used the material obtained in this way via content and ads in social media, as well as part of advertorials in online media, to activate the landing page bayernspielt.info.
Our image clip for the final concert of “Bayern spielt”: