Vorwerk Strategy Portrait

Our Goals

To show appreciation for local and regional initiatives in the context of the strategy process, as well as to stimulate networking and exchange between units and country organizations of the Vorwerk Group.

Our Approach

In the context of the change process within the Vorwerk Group, we have created visibility for internal best practice projects through elaborately produced and high-quality moving image formats. Various countries and units within the Vorwerk organization contributed input and presented their experiences and solutions, from sustainability projects to the establishment of hybrid sales models to address the challenges for a direct sales company during the Corona pandemic.

Results

Together with Vorwerk, we produced high-quality and informative country portraits of various Vorwerk markets, as well as a strategy portrait of the Engineering division, for the internal employee platform. The videos were extremely well received within the community and viewed and commented on thousands of times.