Whitepaper “The end of business diversity?”

Aims:

• Generation of visibility and awareness of Das Telefonbuch
• Sharpening the profile of Das Telefonbuch as a competent and committed partner for medium-sized companies

Implementation:

• Elaboration and publication of the white paper “The end of business diversity” with sender of the “Initiative for business diversity”
• Research and evaluation of available statistical data, among others of the static state offices and IHKs for trade, retail, craft and training
• Development of the Business Vitality Index (GVI) as a measure with which the general and industry-specific development of small businesses can be illustrated and compared regionally down to the district level
• Involvement of initiative experts from the fields of science and business with contributions and interviews
• Generation of reports in national and regional media about exclusive cooperations and appropriate play-out of regional topics

Activation channels:

• National and regional daily newspapers
• Message Magazine
• Info Hub
• Social media

Results:

• Media presence in BILD, SPIEGEL, Handelsblatt and Die Welt and others, daily newspapers and radio stations (Deutschland Funk)
• Generation of resonance up to the political level with inquiries from the Economic Council of the Free State of Thuringia and other associations for keynote speeches