LR-Influencer Relations

Aims:

• Raise awareness of LR brands among beauty and lifestyle bloggers
• Build a sustainable network of influencers
• Rejuvenation of the target group: beauty-affine 20-35-year-old

Implementation: 

• Placement of the LR house brands (ALOE VIA, ZEITGARD, DELUXE, fragrances, LIFETAKT) in social media
• Development of storylines and corresponding hashtags
• Product cooperation with influencers
• Professional and creative posts on blogs, Instagram and Facebook
• Highlight quality and popularity of LR products with referral to followers
• Link to the website and the online shop of LR Health & Beauty

Results:

• 232 publications
• total reach: 9,9 Mio. contacts