Campaign

LR-Influencer Relations

Customer

LR Health & Beauty

Product

Nurturing and decorative cosmetics, perfumes and dietary supplements

Campaign duration

01.07.2017 - 30.06.2018

Reach

9,9 Mio. contact
Overview

LR Health & Beauty:
LR-Influencer Relations

Aims:

  • Raise awareness of LR brands among beauty and lifestyle bloggers
  • Build a sustainable network of influencers
  • Rejuvenation of the target group: beauty-affine 20-35-year-old

Implementation: 

  • Placement of the LR house brands (ALOE VIA, ZEITGARD, DELUXE, fragrances, LIFETAKT) in social media
  • Development of storylines and corresponding hashtags
  • Product cooperation with influencers
  • Professional and creative posts on blogs, Instagram and Facebook
  • Highlight quality and popularity of LR products with referral to followers
  • Link to the website and the online shop of LR Health & Beauty

Results:

  • 232 publications
  • total reach: 9,9 Mio. contacts