Brand Launch LR ALOE VIA

Aims:

• Introduction and establishment of the new brand LR ALOE VIA in the media
• The relevance of the aloe vera plant’s active ingredient in the beauty sector
• Increase awareness of the company LR Health & Beauty

Implementation:

• Development of a whitepaper “All about aloe vera” to provide background information to editors
• Development of a storyline for broad media adaptation
• Visits to beauty editors and beauty press days to personally introduce the new brand
• Generate media coverage through the continuous creation of product momentum
• Targeted product sales and cooperations
• Extend the story into the regional media through consumer-oriented service topics
• Influencer Relations: Product Cooperations “LR ALOE VIA: What percentage of Aloe do I allow myself?”

Results:

• 347 publications
• Total reach: 48,3 Mio. contacts