Campaign
Brand Launch LR ALOE VIA
Customer
LR Health & Beauty
Product
8 aloe vera care lines for the whole family
Campaign type
Brand launch, product campaign
Campaign duration
01.07.2017 - 30.06.2018
Reach
48,3 Mio. contacts
Brand Launch LR ALOE VIA
Aims:
- Introduction and establishment of the new brand LR ALOE VIA in the media
- The relevance of the aloe vera plant’s active ingredient in the beauty sector
- Increase awareness of the company LR Health & Beauty
Implementation:
- Development of a whitepaper “All about aloe vera” to provide background information to editors
- Development of a storyline for broad media adaptation
- Visits to beauty editors and beauty press days to personally introduce the new brand
- Generate media coverage through the continuous creation of product momentum
- Targeted product sales and cooperations
- Extend the story into the regional media through consumer-oriented service topics
- Influencer Relations: Product Cooperations “LR ALOE VIA: What percentage of Aloe do I allow myself?”
Results:
- 347 publications
- Total reach: 48,3 Mio. contacts