bofrost*Dienstleistungs GmbH & Co. KG

Campaign type

intern communication

Campaign duration

1997 – on going



  • Ensuring a high level of information for all bofrost *employees
  • Appreciation about a high quality internal print product
  • Strengthening the motivation and identification of employees with bofrost *


  • All German bofrost *employees are informed about relevant topics from the company via the bofrost*employee magazine “wir”.
  • The content focuses on the most important corporate issues as well as the people involved and employee opinions.
  • All topics are “linked” to the content on the internal employee platform bofrost * we via a QR code.
  • A competition also motivates less online-saffine employees to use the online platform.

activation channels:

  • Distribution of the print edition to all employees via bofrost*
  • Provision of an online edition of sheets on the internal employee platform


  • The “wir” has been an informal “institution” for around 30 years and 120 editions / special editions in the group of employees
  • As an “analog” communication channel, the “we” supplements and extends the bofrost * we employee platform with in-depth and valuable information.