Campaign

campaign fpr brand launch

Customer

Reinert HerzensSACHE

Product

Reinert HerzensSACHE

Campaign type

Launch-campaign

Campaign duration

18.01.2018 – ongoing

Reach

over 29 Mio.
Overview

Reinert HerzensSACHE:
Campaign for brand launch

Aims:

  • Awareness for Reinert HerzensSACHE – Cold cut made from 100% antibiotic-free livestock breads
  • Active placement of the topic “multi-resistant germs”
  • Positioning of Reinert as a driving force in the industry

Implementation:

  • According to the World Health Organization (WHO), the use of antibiotics in livestock farming is a cause for the development of multidrug-resistant bacteria.  These can also spread to humans and cause antibiotics to stop working.
  • With the introduction of the product range “HerzensSACHE” in August 2018, Reinert was the first manufacturer in Germany to launch sausage products made from 100% antibiotics-free rearing and thus offers a concrete solution to this problem.
  • Even before the official brand and product launch, we created targeted media attention for the issue of “multi-resistant microbes by antibiotic use in livestock farming”: press conference at the Green Week, disseminating results of our omnibus survey, exclusive interviews in specialized media.
  • In the launch phase, we also supported the introduction of the HerzensSACHE products by targeting target-group-relevant B2B and B2C media.
  • In 2019, the implementation of further measures will follow.

Activation channels:

  • press conference
  • professional and audience media
  • Social Media

Results:

  • total rech: over 29 Mio. (As of november 2018)