- Awareness for the new Bärchen snack balls and the Bärchen poultry cold cuts.
- Positioning of the Bärchen brand in the “Back2School” environment
- Making lunchboxes for kids is always a real challenge for parents.
- In 2018, Reinert expanded its popular Bärchen range with the addition of two new products, Bärchen snack balls and Bärchen poultry cold cuts, and launched an ideal product for lunch boxes everywhere.
- As part of a Facebook competition, we called on users to post photos of their creative lunchboxes, giving them the chance to win attractive prizes.
- To activate, we have implemented an influencer campaign with selected family blogs. In their contributions, the bloggers used the new Bärchen products in a playful and imaginative way as part of a delicious lunchbox.
- Social Media
- Over 200 participants
- Total reach: 1,9 Mio.