Campaign

Back2School Lunchboxes with "Reinert Bärchen-Snack-Bälle" and "Bärchen-Wurst Geflügel"

Customer

Reinert Bärchen-Wurst

Product

"Bärchen-Snack-Bälle" and "Bärchen-Wurst Geflügel"

Campaign type

Blogger-campaign

Campaign duration

24.08.2018 – 16.09.2018

Reach

1,9 Mio.
Overview

Reinert Bärchen-Wurst:
“Back2school Lunchboxes”

Aims:

  • Awareness for the new Bärchen snack balls and the Bärchen poultry cold cuts.
  • Positioning of the Bärchen brand in the “Back2School” environment

Implementation:

  • Making lunchboxes for kids is always a real challenge for parents.
  • In 2018, Reinert expanded its popular Bärchen range with the addition of two new products, Bärchen snack balls and Bärchen poultry cold cuts, and launched an ideal product for lunch boxes everywhere.
  • As part of a Facebook competition, we called on users to post photos of their creative lunchboxes, giving them the chance to win attractive prizes.
  • To activate, we have implemented an influencer campaign with selected family blogs. In their contributions, the bloggers used the new Bärchen products in a playful and imaginative way as part of a delicious lunchbox.

Activation channels:

  • Social Media
  • Influencer-campaign

Results:

  • Over 200 participants
  • Total reach: 1,9 Mio.