“Back2school Lunchboxes”

Aims:

• Awareness for the new Bärchen snack balls and the Bärchen poultry cold cuts.
• Positioning of the Bärchen brand in the “Back2School” environment

Implementation:

• Making lunchboxes for kids is always a real challenge for parents.
• In 2018, Reinert expanded its popular Bärchen range with the addition of two new products, Bärchen snack balls and Bärchen poultry cold cuts, and launched an ideal product for lunch boxes everywhere.
• As part of a Facebook competition, we called on users to post photos of their creative lunchboxes, giving them the chance to win attractive prizes.
• To activate, we have implemented an influencer campaign with selected family blogs. In their contributions, the bloggers used the new Bärchen products in a playful and imaginative way as part of a delicious lunchbox.

Activation channels:

• Social Media
• Influencer-campaign

Results:

• Over 200 participants
• Total reach: 1,9 Mio.