Campaign

Polit. Study on the German-French relationship

Customer

Randstad Deutschland

Campaign type

PR-campaign with Social Media support

Campaign duration

20.11.2017 – 28.02.2018

Reach

5,7 Mio.
Overview

Randstad Deutschland:
Polit. Study on the German-French relationship

Aims:

  • Placement of the study results in national media
  • Establishment of Randstad Germany CEO as expert for the focal points “Competitiveness of companies” and “HR”

Implementation:

  • We prepared the results of the political study on the German-French relationship in the form of a report volume and illustrated them with graphics.
  • For current events such as the anniversary of the Elysee Treaty or the World Economic Forum in Davos, we have focused on selected figures from the study and offered the relevant background information specifically for daily and business newspapers.
  • In addition, we approached selected specialist media with specialist topics such as the qualification of employees and the importance of skilled workers.
  • On top we played all messages on the social media channels of Randstad.

Activation channels:

  • Daily and business newspapers
  • Social Media

Results:

  • Media-reach: 5,7 Mio.
  • 179 publications in Social Medien