“PILOT Kreativ”

Aims:

• Awareness for the new PINTOR paint markers
• Communication of the entire PILOT creative range
• Extension of the target group

Implementation:

• At the beginning of 2018, PILOT launched the new paint marker PINTOR
• In order to support the launch and place PINTOR as a must-have in the creative segment, we implemented cooperations and campaigns on various channels throughout the year: influencer marketing, cooperations with print and online media (from teens from 14 years to women 45+), social media integration
• As a basis for all activities, we have developed content in the form of step-by-step instructions and video tutorials for creative DIYs with PINTOR and other pens from the PILOT creative range in cooperation with creative expert Anke Müller.
• The microsite www.pilot-kreativ.de served as a content hub, where users can find all the instructions and ideas related to PINTOR and PILOT Kreativ.

Activation channels:

• influencer marketing
• print and online cooperations
• social media campaign

Results:

• 118,000 page views on pilot-kreativ.de (as of November 2018)
• Total reach: 18.78 million
  • Media cooperations: 9.05 million
  • influencer marketing: 6.71 million
  • social media: 3.02 million