- Awareness for the new PINTOR paint markers
- Communication of the entire PILOT creative range
- Extension of the target group
- At the beginning of 2018, PILOT launched the new paint marker PINTOR
- In order to support the launch and place PINTOR as a must-have in the creative segment, we implemented cooperations and campaigns on various channels throughout the year: influencer marketing, cooperations with print and online media (from teens from 14 years to women 45+), social media integration
- As a basis for all activities, we have developed content in the form of step-by-step instructions and video tutorials for creative DIYs with PINTOR and other pens from the PILOT creative range in cooperation with creative expert Anke Müller.
- The microsite www.pilot-kreativ.de served as a content hub, where users can find all the instructions and ideas related to PINTOR and PILOT Kreativ.
- influencer marketing
- print and online cooperations
- social media campaign
- 118,000 page views on pilot-kreativ.de (as of November 2018)
- Total reach: 18.78 million
- Media cooperations: 9.05 million
- influencer marketing: 6.71 million
- social media: 3.02 million