Campaign

PILOT creative

Customer

Pilot Pen

Product

PINTOR

Campaign type

Launch-campaign

Campaign duration

ongoing 2018

Reach

18,78 Mio.
Overview

Pilot Pen:
“PILOT Kreativ”

Aims:

  • Awareness for the new PINTOR paint markers
  • Communication of the entire PILOT creative range
  • Extension of the target group

Implementation:

  • At the beginning of 2018, PILOT launched the new paint marker PINTOR
  • In order to support the launch and place PINTOR as a must-have in the creative segment, we implemented cooperations and campaigns on various channels throughout the year: influencer marketing, cooperations with print and online media (from teens from 14 years to women 45+), social media integration
  • As a basis for all activities, we have developed content in the form of step-by-step instructions and video tutorials for creative DIYs with PINTOR and other pens from the PILOT creative range in cooperation with creative expert Anke Müller.
  • The microsite www.pilot-kreativ.de served as a content hub, where users can find all the instructions and ideas related to PINTOR and PILOT Kreativ.

Activation channels:

  • influencer marketing
  • print and online cooperations
  • social media campaign

Results:

  • 118,000 page views on pilot-kreativ.de (as of November 2018)
  • Total reach: 18.78 million
    • Media cooperations: 9.05 million
    • influencer marketing: 6.71 million
    • social media: 3.02 million