“FriXion Talentwettbewerb #waskannstdu”
- Generation of awareness for the umbrella brand PILOT and the FriXion product range
- Listing support
- We know what FriXion is good at: etching!
- As part of a hands-on campaign, we also wanted to find out what our fans are particularly good. That’s why we called for sharing extraordinary skills with us.
- No matter if a photo of the last portrait drawing or the short video for the vocal insert of the weekend: You could participate with #waskannstdu on Instagram or via upload on the FriXion subsite pilot-frixion.de/waskannstdu.
- Among all participants, we have randomly raffled pen packages and experience vouchers from Jochen Schweizer in order to pursue his special talents.
- Social media campaign
- Influencer Campaign (YouTube)
- Media cooperation BRAVO
- 633 participants with user generated content
- Around 22,000 page views
- Total coverage: 9.53 million contacts
- Social Media: 4.45 million
- Influencers: 1.41 million
- Media cooperation: 3.67 million