Campaign

FriXion Talentwettbewerb #waskannstdu

Customer

PILOT Pen

Product

FRiXion Family

Campaign type

Online participation

Campaign duration

04.03.2019-14.04.2019

Reach

9.53 Million
Overview

PILOT Pen:
“FriXion Talentwettbewerb #waskannstdu”

Aims:

  • Generation of awareness for the umbrella brand PILOT and the FriXion product range
  • Listing support

Implementation:

  • We know what FriXion is good at: etching!
  • As part of a hands-on campaign, we also wanted to find out what our fans are particularly good. That’s why we called for sharing extraordinary skills with us.
  • No matter if a photo of the last portrait drawing or the short video for the vocal insert of the weekend: You could participate with #waskannstdu on Instagram or via upload on the FriXion subsite pilot-frixion.de/waskannstdu.
  • Among all participants, we have randomly raffled pen packages and experience vouchers from Jochen Schweizer in order to pursue his special talents.

Activation channels:

  • Social media campaign
  • Influencer Campaign (YouTube)
  • Media cooperation BRAVO

Results:

  • 633 participants with user generated content
  • Around 22,000 page views
  • Total coverage: 9.53 million contacts
  • Social Media: 4.45 million
  • Influencers: 1.41 million
  • Media cooperation: 3.67 million