“FriXion Talentwettbewerb #waskannstdu”

Aims:

• Generation of awareness for the umbrella brand PILOT and the FriXion product range
• Listing support

Implementation:

• We know what FriXion is good at: etching!
• As part of a hands-on campaign, we also wanted to find out what our fans are particularly good. That’s why we called for sharing extraordinary skills with us.
• No matter if a photo of the last portrait drawing or the short video for the vocal insert of the weekend: You could participate with #waskannstdu on Instagram or via upload on the FriXion subsite pilot-frixion.de/waskannstdu.
• Among all participants, we have randomly raffled pen packages and experience vouchers from Jochen Schweizer in order to pursue his special talents.

Activation channels:

• Social media campaign
• Influencer Campaign (YouTube)
• Media cooperation BRAVO

Results:

• 633 participants with user generated content
• Around 22,000 page views
• Total coverage: 9.53 million contacts
• Social Media: 4.45 million
• Influencers: 1.41 million
• Media cooperation: 3.67 million