PILOT 4 School




PILOT school assortment for school supplies

Campaign type

education communication

Campaign duration

since 2016

PILOT 4 School


– Positioning of the company PILOT PEN in an educational environment
– Connection of the theme positive cultural diversity with the brand PILOT
– Awareness for the PILOT school range among teachers


– Development of material for teachers for support in the unterreicht in cooperation with the pedagogues of the “KinderbuchMachern” for in Germany and Austria
1. Pre- and primary school: “Our colorful world”
2. Secondary level I: “Diversity: BUNTerLEBEN”
– Initiation of the annual PILOT school competition “Diversity = Class” for schools from Germany and Austria, in which school classes can submit project work on the topic of “diversity” and win attractive prizes.
– Development of the website as an information platform for teachers. Here you can download the teaching material and a competition poster. In addition, the product range is presented and you can order free of charge bags with product samples for school supplies.

Activation channels

– Direct approach and distribution of teaching materials in schools
– Presentation of the action at the education fair didacta
– Cooperation with teacher media print and online
– Micro-influencer campaign with teachers


– Competition call and information on teaching material have been sent to around 30,000 schools every year since 2016
– So far, around 2,700 classes with creative and elaborate contributions have participated in the competition “Diversity = Class”
– Page views on around 295,000
– Order product samples: around 1,270
– Total reach: 3,510,000 contacts
1. Media cooperations: around 1,900,000 contacts
2. Influencers since 2019: 1,610,000 contacts