Campaign

GPRA Vertrauensindex

Customer

GPRA

Campaign duration

2009 – ongoing
Overview

GPRA:
Confidence index

aims:

  • Profiling the GPRA as a driving force in the communications industry
  • Occupy the field of trust building for PR – especially outside of industry media

implementation:

  • In cooperation with TNS-Emnid and MENTE>FACTUM, we carried out regular representative surveys that provided insight into the climate of trust in Germany with regard to topics such as “credibility of communication”, “responsibility for the environment and society”, “responsibility towards employees and customers “as well as “competence and quality”.
  • In addition to the 16 most important economic sectors, additional surveys such as Brand rankings or the confidence of Germans in advertising forms and communication platforms were carried out.

marketing:

  • The results we have in the context of exclusive cooperation with u.a. WirtschaftsWoche, BILD and Horizont markets.

results:

  • On the basis of the regular surveys, a valid measurement of the confidence climate in Germany has become possible.
  • Presence in high-reach key media, i.a. WirtschaftsWoche, Handelsblatt, FAZ, BILD, WiWo Management Blog, Horizont and W & V