Initiative for business diversity
03.07.2018 – ongoing
"Initiative for business diversity"
- Generation of National Awareness of The Telephone Book in the context of an SME-relevant topic
- Create Reporting Events for “Das Telefonbuch”
- Profiling “Das Telefonbuch” as an impetus in a problem area that is relevant to advertisers
- Development of gewerbevielfalt.de as a central activation platform
- Establishment of a network of ally experts from the fields of science and practice as well as regional project groups
- Regular use of the info hub with relevant content: expert interviews, best practice cases, etc.
- Generation of reporting in national and regional media on exclusive cooperation and press offices
- Advertising material at the POS
- Social Media presence
- 630 Visits a week (As of December 2018)
- 6 experts and 13 Project groups (As of December 2018)
- Media presence in BILD, FAZ, Die Welt and other national newspapers
- Radio co-operations with RPR1, SAW, radio TON and more