"Initiative for business diversity"

Aims:

• Generation of National Awareness of The Telephone Book in the context of an SME-relevant topic
• Create Reporting Events for “Das Telefonbuch”
• Profiling “Das Telefonbuch” as an impetus in a problem area that is relevant to advertisers

Implementation:

• Development of gewerbevielfalt.de as a central activation platform
• Establishment of a network of ally experts from the fields of science and practice as well as regional project groups
• Regular use of the info hub with relevant content: expert interviews, best practice cases, etc.
• Generation of reporting in national and regional media on exclusive cooperation and press offices

Activation channels:

• Advertising material at the POS
• Info-Hub
• Social Media presence

Results:

• 630 Visits a week (As of December 2018)
• 6 experts and 13 Project groups (As of December 2018)
• Media presence in BILD, FAZ, Die Welt and other national newspapers
• Radio co-operations with RPR1, SAW, radio TON and more