bofrost*we

aims:

• Direct, unfiltered communication across all management levels
• Promoting dialogue in a decentralized organization where most of the staff have no VDU workstation
• Involvement of the sales staff in the change process by passing on and conveying up-to-date and important information
• Strengthening the motivation and identification of employees with bofrost*

implementation:

• Develop a blog-style digital platform as a direct way of communicating with sellers
• Regular use of the platform with relevant information, prepared in suitable formats, for example:
  • Guest posts
  • Interviews
  • Moving images posts
  • Live coverage of hilghlight events
  • Best practice cases
• Since 2018: Support in topic planning for 11 country pages

activation channels:

• News-subsriptions
• SMS to highlight articles
• Posters in the 115 branches

results:

• monthly coverage (bofrost * intern, deutsche Seite): over 46,700 page views and 16,000 unique visits (coverage: 50 percent of the workforce), and the trend is upward