Campaign

bofrost*we communicationsplattform

Customer

bofrost* Dienstleistungs GmbH & Co. KG

Campaign type

intern communication

Campaign duration

March 2014 – ongoing

Reach

monthly coverage (bofrost * intern): over 41,000 page views, and the number is increasing
Overview

bofrost* Dienstleistungs GmbH & Co. KG:
bofrost*we

aims:

  • Direct, unfiltered communication across all management levels
  • Promoting dialogue in a decentralized organization where most of the staff have no VDU workstation
  • Involvement of the sales staff in the change process by passing on and conveying up-to-date and important information
  • Strengthening the motivation and identification of employees with bofrost*

 

implementation:

  • Develop a blog-style digital platform as a direct way of communicating with sellers
  • Regular use of the platform with relevant information, prepared in suitable formats, for example:
    • Guest posts
    • Interviews
    • Moving images posts
    • Live coverage of hilghlight events
    • Best practice cases
  • Since 2018: Support in topic planning for 11 country pages

 

activation channels:

  • News-subsriptions
  • SMS to highlight articles
  • Posters in the 115 branches

 

results:

  • monthly coverage (bofrost * intern, deutsche Seite): over 41,000 page views and 2,850 unique visits (coverage: 45.5 percent of the workforce), and the trend is upward