bofrost* #essenverbindet

aims:

• Awareness for the social commitment of bofrost*
• Gaining sympathy for the brand
• Activation of the social media community

implementation:

• In the context of the commitment of bofrost * in favor of the “Stiftung RTL – Wir helfen Kindern e.V.” we have developed a hashtag campaign.
• Via Facebook, Instagram-Influencer and the direct integration of the action on RTL, we called on the users to post delicious snapshots on Instagram, Facebook, Twitter or www.bofrost.de/essenverbindet under #essenverbindet. For each image, bofrost * has donated one Euro each to the “Stiftung RTL – Wir helfen Kindern e.V”.
• A widely spread social media ad campaign has highlighted the campaign and motivated it to participate. A uniform look ensured recognizability in the context of the bofrost * overall campaign.
• Further awareness was generated in cooperation with 26 Instagram influencers. Postings on channels of RTL prominence made for an even greater spread.
• As a result of these and other actions within the framework of the RTL partnership, the rounded donation amount of one million euros could be handed over to the final RTL donation marathon.

activation channels:

• Social Media
• Influencer
• Television
• bofrost* advertising materials, z.B. catalogs

results:

• over 5.000 activation photos
• Social-Media-reach: 10,5 Mio.
• TV-coverage: 489.130 Mio.