Campaign

#MyCrazyNewMe

Customer

Pilot Pen

Product

Limited Edition for the 100th Anniversary of PILOT

Campaign type

Influencer-campaign

Campaign duration

01.04.2018 – 30.04.2018

Reach

7,03 Mio.
Overview

Pilot Pen:
“My Crazy New Me”

Aims:

  • Awareness for the 100th anniversary of PILOT
  • Create Attention for the Limited Edition
  • Generate traffic for the anniversary website

Implementation:

  • The limited edition designs that pop star and designer MIKA created exclusively for PILOT show how colorful and diverse life can be.
  • Under the action motto #MyCrazyNewMe, we called on well-known creators to create inspiring and surprising contributions to match.
  • In addition, we have encouraged the users on Facebook and Instagram to participate in a total of eight # MyCrazyNewMe challenges and to win attractive prizes.

Activation channels:

  • Influencer-campaign
  • Social Media campaign

Results:

  • 3.051 participants
  • total reach: 7,03 Mio.
    • Influencer: 2,97 Mio.
    • Social Media: 4,06 Mio.