“My Crazy New Me”

Aims:

• Awareness for the 100th anniversary of PILOT
• Create Attention for the Limited Edition
• Generate traffic for the anniversary website

Implementation:

• The limited edition designs that pop star and designer MIKA created exclusively for PILOT show how colorful and diverse life can be.
• Under the action motto #MyCrazyNewMe, we called on well-known creators to create inspiring and surprising contributions to match.
• In addition, we have encouraged the users on Facebook and Instagram to participate in a total of eight # MyCrazyNewMe challenges and to win attractive prizes.

Activation channels:

• Influencer-campaign
• Social Media campaign

Results:

• 3.051 participants
• total reach: 7,03 Mio.
  • Influencer: 2,97 Mio.
  • Social Media: 4,06 Mio.