“My Crazy New Me”
- Awareness for the 100th anniversary of PILOT
- Create Attention for the Limited Edition
- Generate traffic for the anniversary website
- The limited edition designs that pop star and designer MIKA created exclusively for PILOT show how colorful and diverse life can be.
- Under the action motto #MyCrazyNewMe, we called on well-known creators to create inspiring and surprising contributions to match.
- In addition, we have encouraged the users on Facebook and Instagram to participate in a total of eight # MyCrazyNewMe challenges and to win attractive prizes.
- Social Media campaign
- 3.051 participants
- total reach: 7,03 Mio.
- Influencer: 2,97 Mio.
- Social Media: 4,06 Mio.