FriXion Limited Edition
18. May - 30. June 2018
“25 Seconds Game”
- Generating visibility for the 100th Anniversary of Subbrand FriXion
- Attention to the FriXion Limited Edition
- Listing support
- You have 25 seconds to paint a sausage with ears!
- We have put these and other weird tasks to the users in the framework of the 25 Seconds Game.
- The participants had exactly 25 seconds for the tasks.
- It was not about the most beautiful drawing, but only about the spontaneity of the participants!
- Every participant got a little profit afterwards – from pencil packages to Jochen-Schweizer vouchers to small drawings to print out.
- We extended the campaign through the PILOT Socia Media channels on Facebook and Instagram, as well as through two media co-operations with UNICUM and Bravo.
- In addition, the action was presented at the Bravo stand at the You Summer Festival: Visitors could play the 25 Second Game there on iPads
- 14,000 entries with 6,000 unique users (2.3 participations per user!)
- Total reach: 17 million
o Social Media: 14.2 million
o Media cooperation: 2.8 million