Campaign

25 Seconds Game

Customer

Pilot Pen

Product

FriXion Limited Edition

Campaign type

Online pa

Campaign duration

18. May - 30. June 2018

Reach

1,7 Mio.
Overview

Pilot Pen:
“25 Seconds Game”

Aims:

  • Generating visibility for the 100th Anniversary of Subbrand FriXion
  • Attention to the FriXion Limited Edition
  • Listing support

Idea:

  • You have 25 seconds to paint a sausage with ears!
  • We have put these and other weird tasks to the users in the framework of the 25 Seconds Game.
  • The participants had exactly 25 seconds for the tasks.
  • It was not about the most beautiful drawing, but only about the spontaneity of the participants!
  • Every participant got a little profit afterwards – from pencil packages to Jochen-Schweizer vouchers to small drawings to print out.

Activation channels:

  • We extended the campaign through the PILOT Socia Media channels on Facebook and Instagram, as well as through two media co-operations with UNICUM and Bravo.
  • In addition, the action was presented at the Bravo stand at the You Summer Festival: Visitors could play the 25 Second Game there on iPads

Results:

  • 14,000 entries with 6,000 unique users (2.3 participations per user!)
  • Total reach: 17 million
    o Social Media: 14.2 million
    o Media cooperation: 2.8 million