Campaign
Combi Festivalsupermarket at Hurricane
Customer
Bünting
Campaign type
Live communication with cross-media support
Campaign duration
20.06-24.06.2019
Reach
4,6 Mio.
Combi Festivalsupermarket at Hurricane
aims:
- Increasing awareness and popularity of Combi
implementation:
- At the Hurricane 2019, Combi was first on site as a festivalsupermarket, supplying visitors to the grounds around the clock with drinks, food and camping equipment.
- We used this presence communicatively to achieve awareness and sympathy for Combi by implementing cross-media measures:
- Raffle of festival tickets under the motto “Combi sends you to Hurricane!” in regional print mediao Radio cooperation with Antenne Niedersachsen as a high-reach partnero TV shooting with the regional format “Buten un in”
- High-reach placement on YouTube in cooperation with “RocketBeans.tv”
- Online raffle of an “all-inclusive package” with two combined tickets in the Werder Bremen fan environmento Chillout area at the hotspot right in front of the festival supermarket
- Daily news and stories from influencers with a focus on the festivalsupermarket, the Combi products and the chillout area
activation channels:
- Print & Online
- radio
- TV
- YouTube
- Influencer
results:
- Positive presence of Combi in the channels: print, radio, TV and online
- In total, around 4.6 million contacts were made