Campaign

Combi Festivalsupermarket at Hurricane

Customer

Bünting

Campaign type

Live communication with cross-media support

Campaign duration

20.06-24.06.2019

Reach

4,6 Mio.
Overview

Bünting:
Combi Festivalsupermarket at Hurricane

aims:

  • Increasing awareness and popularity of Combi

implementation:

  • At the Hurricane 2019, Combi was first on site as a festivalsupermarket, supplying visitors to the grounds around the clock with drinks, food and camping equipment.
  • We used this presence communicatively to achieve awareness and sympathy for Combi by implementing cross-media measures:
    •  Raffle of festival tickets under the motto “Combi sends you to Hurricane!” in regional print mediao Radio cooperation with Antenne Niedersachsen as a high-reach partnero TV shooting with the regional format “Buten un in”
    • High-reach placement on YouTube in cooperation with “RocketBeans.tv”
    • Online raffle of an “all-inclusive package” with two combined tickets in the Werder Bremen fan environmento Chillout area at the hotspot right in front of the festival supermarket
    • Daily news and stories from influencers with a focus on the festivalsupermarket, the Combi products and the chillout area

activation channels:

  • Print & Online
  • radio
  • TV
  • YouTube
  • Influencer

results:

  • Positive presence of Combi in the channels: print, radio, TV and online
  • In total, around 4.6 million contacts were made