Bünting:
Combi Festivalsupermarket at Hurricane

aims:

• Increasing awareness and popularity of Combi

implementation:

• At the Hurricane 2019, Combi was first on site as a festivalsupermarket, supplying visitors to the grounds around the clock with drinks, food and camping equipment.
• We used this presence communicatively to achieve awareness and sympathy for Combi by implementing cross-media measures:
  •  Raffle of festival tickets under the motto “Combi sends you to Hurricane!” in regional print mediao Radio cooperation with Antenne Niedersachsen as a high-reach partnero TV shooting with the regional format “Buten un in”
  • High-reach placement on YouTube in cooperation with “RocketBeans.tv”
  • Online raffle of an “all-inclusive package” with two combined tickets in the Werder Bremen fan environmento Chillout area at the hotspot right in front of the festival supermarket
  • Daily news and stories from influencers with a focus on the festivalsupermarket, the Combi products and the chillout area

activation channels:

• Print & Online
• radio
• TV
• YouTube
• Influencer

results:

• Positive presence of Combi in the channels: print, radio, TV and online
• In total, around 4.6 million contacts were made